Search Engine Optimisation
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is when we optimise your website to increase your visibility in Google. Greater visibility equals more traffic which gives you more opportunities to increase leads and sales.
There are hundreds of factors that Google considers when choosing whether to rank your website or not in its search results. But our experience has taught us the key areas that are always critical in moving the dial and getting results.
- Understanding your strategy: what is your sales process, which pages on the site get the most traffic & which ones convert, who your competitors are, and how much growth you require to impact your business
- Ensuring your website is technically sound so it can be crawled and the pages indexed
- Identifying the gaps in your content based on what we know prospects are searching for and your current performance
- Building links to your website content to increase authority
Our SEO services
We’re a full service SEO consultancy that specialises in creating and promoting content that will drive more visitors to your website from Search Engines. Think of it as Marketing using Search Engines. More visitors equals more opportunities to convert and increased revenue for your company.
Our senior team will develop a SEO strategy that will provide the framework for all subsequent activities.
- Defining your sales process
- Developing sales funnels: what content you need at each step of the sales funnel to maximise micro and macro conversions
- Competitor analysis: where you should be competing and what you need to do to do so
- What type and volume of links you realistically need to compete
- How much growth you require to positively impact your business
Having a technically-solid website is a critical first step for all websites
Some of the things we look for
- Search engine spiders must be able to successfully crawl and index the pages on your website.
- Your website should load quickly to minimise bounces
- The mobile experience should be as good or better than on desktop
- Duplicate content should be handled correctly
- Internal linking: There should be no broken links and redirect chains should be minimised.
We’ll implement all the fixes we can ourselves and/or work with your developers and content managers to get the job done quickly.
Onpage & content
If you want to see real growth, focus on content
For most websites, having content that specifically answers the questions our prospects are asking at each stage of the sales funnel will put you at a serious advantage over the competition.
Fix the foundation: Commercial pages
First, we ensure you have the right product and service pages in place on your site and they are fully optimised. These are the pages near the bottom of the sales funnel that are the most likely to convert.
Attract prospects before they are ready to buy: Blog & video content
With a solid foundation in place, our team of dedicated content producers will deliver finely-tuned content that answers all the questions your prospects are asking before they even know they need your product or service. From there, we’ll guide the prospects through to your commercial pages where they will convert.
Link building & content promotion
Acquire backlinks from authoritative websites to take it to the next level
If you operate in a competitive industry, it is very likely you will need backlinks from authoritative websites to truly compete.
As content marketing specialists, we know how to create the types of content that are more likely to get backlinks. Whether it’s through PR, Guest Posting or a multitude of other options in our toolkit. Already doing these things? Excellent! We’ll work with your teams to maximise the chances of acquiring links through your efforts.
Staying ahead of Google's algorithm
Google’s algorithm is constantly changing, and we pride ourselves on staying up to date on what works and what doesn’t.
We’ve been through a menagerie of algorithm changes over the years. From the early days of Penguin and Panda through to the fundamental shifts like mobile-first, some things have changed while other things haven’t:
- Build a technically-sound, fast loading website
- Create in-depth content that demonstrates expertise, authority and trust (EAT)
- Ensure a high quality mobile experience
- Increase user engagement with content to take advantage of how Rank Brain prioritises websites in the SERP
- Leverage content and use structured data to compete for SERP Features
- Build brand trust and topical authority by combining link building with marketing, PR campaigns and content marketing.
Visit Bay of Islands - 200% Increase in Leads in 12 months
We’ve been working with the team at Visit Bay of Islands for over 2 years. We built their website, and, by continually developing and promoting new content we continue to maximise inbound traffic and online leads.
Find out how we increased monthly organic traffic by 400% and online leads by 1300% in the first 12 months.
truecontent’s expertise in keyword topic research and content marketing has ensured we hit the ground running with a solid content foundation.
Andrew Wells, Tourism Business Owner (Formally Marketing Director MoaTrek NZ Ltd)
What our clients say
We hired truecontent to conduct a thorough SEO audit of our website and provide recommendations for how we could develop a long term Search and Content Marketing strategy. The main thing that stood out was how their recommendations reflected the changes in how Google ranks websites. It wasn't just a list of keywords, rankings and meta data! Based on their review, we decided to completely overhaul the site rebuilding it from the ground up. Laurie and his team managed the website design and build process from start to finish and we now have a solid platform that we intend to build on over the coming months. We couldn't be happier with the outcome. Their expertise in SEO and Content Marketing is second to none and I would highly recommend their services.
We've worked with truecontent over the past couple of years to assist with a number of SEO projects and they've always been great to deal with. Laurie and his team are always very thorough in their work and provide detailed recommendations to reflect the ever changing search landscape. They're also really nice people and we value their knowledge and expertise.
I have had the pleasure of working with Laurie at truecontent for a number of years. Throughout my various agency roles in Digital Marketing, whenever I have needed an expert in SEO or Content Marketing to assist my inhouse teams, I have called Laurie. He is incredibly knowledgeable with a wealth of agency and client-side experience which is very valuable when working with our enterprise clients. He effortlessly integrates with my team; he has even been client-facing on a number of occasions - that's how much I trust him! He is also one of the very few SEOs who can talk knowledgeably about content marketing and who understands the broader marketing context within which SEM needs to exist. If you are looking for a switched-on, highly experienced white-hat SEO specialist, you should definitely give Laurie a call.
Frequently asked questions
As it does take a while for results to be seen, we do need you to commit to working with us for a minimum of 3 months. Hopefully, we will be able to convince you that this is a worthwhile investment. Take a look at some our success stories if you need a little bit of reassurance.
The truth is, to see results from Google you need to be in the long-game. What does this mean in practice? Well, generally speaking, most businesses will start to see an increase in traffic from 3 – 6 months (depending on how competitive your industry is and your current performance). The key thing to remember is that well researched and crafted content will continue to attract more and more visitors over the months and years. So, while there is an upfront cost, it is a far better long-term investment than advertising or other pay-per-click options.
Every business is different so we don’t have a fixed price for our SEO services. Our focus is always on delivering results in terms of traffic, engagement and leads or sales. So, we’ll work with you from the very beginning to ensure the right budgets and/or resources are in place to make sure we can do this.
SEO Guides & Resources
Watch this space for upcoming resources for how to get more from your content marketing and SEO.
Do you want more organic search engine traffic, leads and sales? Well, watch this space!
truecontent are exceptionally skilled search engine optimisation (SEO) specialists.
Nick Boulstridge Digital Media Director, Bank of New Zealand
Get in touch for a no-pressure chat
We understand that it’s a big decision to figure out whether to invest in SEO and Content Marketing. So, how about this? Get in touch to have an informal chat and we’ll help you figure out your options. We won’t ‘sell’ to you and there’s no pressure.
Laurie Turnbull, Managing Director
2 Beresford Square
Phone: +64 (0) 21 023 95708