In House & Agency Training
Why train your teams on Content Marketing and SEO?
Need a hand scaling up your in-house SEO and Content teams?
It’s quite common for in-house teams to want to scale up as the ROI increases. We can help with that!
We regularly train in-house SEO teams both on the client-side and in agencies. As a full service agency, we can train your people on:
- Technical SEO
- Keyword topic research & on-page optimisation
- Researching & creating content that will rank
- Content Promotion & Link Building
- Measuring ROI & Performance Reporting
Professional training delivered by practitioners
Your stakeholders and clients expect. So, we’ll train your in-house team on our proven approach to SEO and Content Marketing to your teams.
Search Engine Optimisation (SEO)
We’re a full service SEO consultancy that specialises in creating and promoting content that will drive more visitors to your website from Search Engines. Think of it as Marketing using Search Engines. More visitors equals more opportunities to convert and increased revenue for your company. (We’re also really good at the technical stuff too!)
Content Marketing
Well planned and executed content is one of the most effective ways of attracting potential customers and building a profitable relationship. We understand what your audience needs at each stage of the sales process and craft the right content to move them from the researching phase through to a transaction or lead.
Visit Bay of Islands - 200% Increase in Leads in 12 months
We work ongoing with Visit Bay of Islands to continually develop and promote the website content to maximise inbound traffic and generate online leads
Results
1. Increase in monthly organic traffic from 879 at website launch in January 2017 to 4,674 in January 2018 (400% increase)
2. Total organic traffic for 2018 is already double that of 2017
3. Online leads due to organic search in 2018 are already 1300% higher than for the whole of 2017
Laurie and the team at truecontent are exceptionally skilled search engine optimisation (SEO) specialists.
Nick Boulstridge Digital Media Director, Bank of New Zealand
What our clients say
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We hired truecontent to conduct a thorough SEO audit of our website and provide recommendations for how we could develop a long term Search and Content Marketing strategy. The main thing that stood out was how their recommendations reflected the changes in how Google ranks websites. It wasn't just a list of keywords, rankings and meta data! Based on their review, we decided to completely overhaul the site rebuilding it from the ground up. Laurie and his team managed the website design and build process from start to finish and we now have a solid platform that we intend to build on over the coming months. We couldn't be happier with the outcome. Their expertise in SEO and Content Marketing is second to none and I would highly recommend their services.
Mike Murphy, Sales Manager, Intercity Group Ltd (NZ)
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We've worked with truecontent over the past couple of years to assist with a number of SEO projects and they've always been great to deal with. Laurie and his team are always very thorough in their work and provide detailed recommendations to reflect the ever changing search landscape. They're also really nice people and we value their knowledge and expertise.
General Manager Digital & Brand, Intercity Group Ltd (NZ)
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I have had the pleasure of working with Laurie at truecontent for a number of years. Throughout my various agency roles in Digital Marketing, whenever I have needed an expert in SEO or Content Marketing to assist my inhouse teams, I have called Laurie. He is incredibly knowledgeable with a wealth of agency and client-side experience which is very valuable when working with our enterprise clients. He effortlessly integrates with my team; he has even been client-facing on a number of occasions - that's how much I trust him! He is also one of the very few SEOs who can talk knowledgeably about content marketing and who understands the broader marketing context within which SEM needs to exist. If you are looking for a switched-on, highly experienced white-hat SEO specialist, you should definitely give Laurie a call.
Formally Head of Performance Media at PhDIQ
Frequently asked questions
As it does take a while for results to be seen, we do need you to commit to working with us for a minimum of 3 months. Hopefully, we will be able to convince you that this is a worthwhile investment. Take a look at some our success stories if you need a little bit of reassurance.
The truth is, to see results from Google you need to be in the long-game. What does this mean in practice? Well, generally speaking, most businesses will start to see an increase in traffic from 3 – 6 months (depending on how competitive your industry is and your current performance). The key thing to remember is that well researched and crafted content will continue to attract more and more visitors over the months and years. So, while there is an upfront cost, it is a far better long-term investment than advertising or other pay-per-click options.
Every business is different so we don’t have a fixed price for our content marketing services. Our focus is always on delivering results in terms of traffic, engagement and leads or sales. So, we’ll work with you from the very beginning to ensure the right budgets and/or resources are in place to make sure we can do this.
Every business is different so we don’t have a fixed price for our SEO services. Our focus is always on delivering results in terms of traffic, engagement and leads or sales. So, we’ll work with you from the very beginning to ensure the right budgets and/or resources are in place to make sure we can do this.
SEO Guides & Resources
Watch this space for upcoming resources for how to get more from your content marketing and SEO.
Do you want more organic search engine traffic, leads and sales? Well, watch this space!
Throughout my various agency roles in Digital Marketing, whenever I have needed an expert in SEO or Content Marketing to assist my inhouse teams, I have called truecontent.
Forsyth Thompson, Formally Head of Performance Media at PhDIQ
Who We Work With
Get in touch for a no-pressure chat
We understand that it’s a big decision to figure out whether to invest in SEO and Content Marketing. So, how about this? Get in touch to have an informal chat and we’ll help you figure out your options. We won’t ‘sell’ to you and there’s no pressure.
Contact Info
Laurie Turnbull, Managing Director
2 Beresford Square
Auckland
1010
Phone: +64 (0) 21 023 95708
Email: laurie@truecontent.co.nz