Content Marketing

Well planned and executed content is one of the most effective ways of attracting potential customers and building a profitable relationship. We understand what your audience needs at each stage of the sales process and craft the right content to move them from the researching phase through to a transaction or lead.
Content Marketing

What is Content Marketing?

Content Marketing attracts new visitors to your website, makes them stick around and convert into paying customers.

What is it specifically? Well, that depends on your audience. Content Marketing can be copy-based blog posts and guides, video, images, podcasts, eBooks and much more. Basically, any content that can be consumed online. We do it all.

Grow your business with Content Marketing

Most businesses don’t leverage the full potential of their website content. We are experts at creating website content that attracts traffic from search engines, engages visitors and converts them into paying customers.

So, stop publishing content that adds nothing to your bottom line and start growing your business with truecontent.

True Content - Content Strategy

Content Strategy

Experts in creating content that attracts and converts.

Content that performs begins with research. Understanding who your customers are, what makes your products and services different, and how they are uniquely placed to help your customers is the key to converting.

Most businesses tend to stop here. We go a step further by understanding what your prospects are searching for in Google ensuring we create content that addresses their needs at each step of the sales process.

At the end of the process (and no, it doesn’t take 3 months like many large agencies) we have a content plan that we start to execute.

True Content - Content Creation

Content Creation

Full service content production from briefing to publishing

We have a team of dedicated content producers who manage the content creation process from briefing through to publishing the content on your website.

They each have a copywriting, editing or creative background which makes them uniquely placed to create perfect briefs, manage our writers and designers and deliver finely-tuned content that will perform.

You can be as active in this process as you want. Want to use your own writers? No problem. Want to publish the content on your website yourself? Easy.

We work with you to maximise the ROI from your available budget.

True Content - Content Promotion

Content promotion

Amplify your content and reach new audiences

At truecontent, we don’t believe that if you publish great content, the traffic will come. To be fair, sometimes it does, but only in the least competitive industries.

Rather than wait for that to (maybe) happen, we’ll develop a content promotion plan so we can actively put your content in front of new audiences.

This could be Social Media, PR, Guest Posting and many more. Whatever is right for your unique business. Already doing these things? Excellent! We’ll work with your teams to maximise the ROI on your existing efforts.

Visit Bay of Islands - 200% Increase in Leads in 12 months

Visit Bay of Islands

We’ve been working with the team at Visit Bay of Islands for over 2 years. We built their website, and, by continually developing and promoting new content we continue to maximise inbound traffic and online leads.

Find out how we increased monthly organic traffic by 400% and online leads by 1300% in the first 12 months.

truecontent’s expertise in keyword topic research and content marketing has ensured we hit the ground running with a solid content foundation.

Andrew Wells, Tourism Business Owner (Formally Marketing Director MoaTrek NZ Ltd)

What our clients say

  • We hired truecontent to conduct a thorough SEO audit of our website and provide recommendations for how we could develop a long term Search and Content Marketing strategy. The main thing that stood out was how their recommendations reflected the changes in how Google ranks websites. It wasn't just a list of keywords, rankings and meta data! Based on their review, we decided to completely overhaul the site rebuilding it from the ground up. Laurie and his team managed the website design and build process from start to finish and we now have a solid platform that we intend to build on over the coming months. We couldn't be happier with the outcome. Their expertise in SEO and Content Marketing is second to none and I would highly recommend their services.

    Mike Murphy
    Mike Murphy Mike Murphy, Sales Manager, Intercity Group Ltd (NZ)
  • We've worked with truecontent over the past couple of years to assist with a number of SEO projects and they've always been great to deal with. Laurie and his team are always very thorough in their work and provide detailed recommendations to reflect the ever changing search landscape. They're also really nice people and we value their knowledge and expertise.

    Daniel Rode
    Daniel Rode General Manager Digital & Brand, Intercity Group Ltd (NZ)
  • I have had the pleasure of working with Laurie at truecontent for a number of years. Throughout my various agency roles in Digital Marketing, whenever I have needed an expert in SEO or Content Marketing to assist my inhouse teams, I have called Laurie. He is incredibly knowledgeable with a wealth of agency and client-side experience which is very valuable when working with our enterprise clients. He effortlessly integrates with my team; he has even been client-facing on a number of occasions - that's how much I trust him! He is also one of the very few SEOs who can talk knowledgeably about content marketing and who understands the broader marketing context within which SEM needs to exist. If you are looking for a switched-on, highly experienced white-hat SEO specialist, you should definitely give Laurie a call.

    Forsyth Thompson
    Forsyth Thompson Formally Head of Performance Media at PhDIQ

Frequently asked questions

Will I be locked into a contract?

As it does take a while for results to be seen, we do need you to commit to working with us for a minimum of 3 months. Hopefully, we will be able to convince you that this is a worthwhile investment. Take a look at some our success stories if you need a little bit of reassurance.

How long does it take to see results?

The truth is, to see results from Google you need to be in the long-game. What does this mean in practice? Well, generally speaking, most businesses will start to see an increase in traffic from 3 – 6 months (depending on how competitive your industry is and your current performance). The key thing to remember is that well researched and crafted content will continue to attract more and more visitors over the months and years. So, while there is an upfront cost, it is a far better long-term investment than advertising or other pay-per-click options.

How much does your content marketing service cost?

Every business is different so we don’t have a fixed price for our content marketing services. Our focus is always on delivering results in terms of traffic, engagement and leads or sales. So, we’ll work with you from the very beginning to ensure the right budgets and/or resources are in place to make sure we can do this.

SEO Guides & Resources

Watch this space for upcoming resources for how to get more from your content marketing and SEO.

Do you want more organic search engine traffic, leads and sales? Well, watch this space!

Laurie and his team at truecontent are exceptionally skilled search engine optimisation (SEO) specialists.

Nick Boulstridge Digital Media Director, Bank of New Zealand

Who We've Worked With

Get in touch for a no-pressure chat

We understand that it’s a big decision to figure out whether to invest in SEO and Content Marketing. So, how about this? Get in touch to have an informal chat and we’ll help you figure out your options. We won’t ‘sell’ to you and there’s no pressure.

Contact Info

Laurie Turnbull,  Managing Director

2 Beresford Square
Phone: +64 (0) 21 023 95708

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

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