Well planned and executed content is one of the most effective ways of attracting potential customers and building a profitable relationship. We understand what your audience needs at each stage of the sales process and craft the right content to move them from the researching phase through to a transaction or lead.
Search Engine Optimisation (SEO)
We’re a full service SEO consultancy that specialises in creating and promoting content that will drive more visitors to your website from Search Engines. Think of it as Marketing using Search Engines. More visitors equals more opportunities to convert and increased revenue for your company. (We’re also really good at the technical stuff too!)
In-house & Agency Training
Often, to get the most from your SEO or Content Marketing budget it pays to have some level of internal training. We know how to train your people so you can get the best outcomes from your in-house team and agency partners.
Laurie and the team at truecontent are exceptionally skilled search engine optimisation (SEO) specialists.
Nick Boulstridge Digital Media Director, Bank of New Zealand
We're great at what we do but don't just take our word for it
Laurie and his team at truecontent provided SEO consultation throughout our recent website redevelopment project. Their expertise has proven invaluable as we were not only redesigning the site but also re-platforming and moving domains! truecontent's knowledge of technical SEO has ensured a smooth site migration - a critical business requirement as we move into our busiest period of the year. Their expertise in keyword topic research and content marketing has ensured we hit the ground running with a solid content foundation. We would definitely recommend truecontent to any company looking for the next level of SEO agency.
We hired truecontent to conduct a thorough SEO audit of our website and provide recommendations for how we could develop a long term Search and Content Marketing strategy. The main thing that stood out was how their recommendations reflected the changes in how Google ranks websites. It wasn't just a list of keywords, rankings and meta data! Based on their review, we decided to completely overhaul the site rebuilding it from the ground up. Laurie and his team managed the website design and build process from start to finish and we now have a solid platform that we intend to build on over the coming months. We couldn't be happier with the outcome. Their expertise in SEO and Content Marketing is second to none and I would highly recommend their services.
truecontent are exceptionally skilled search engine optimisation (SEO) specialists. Not only did they lead the SEO for some of our client's, ahead of building our own internal team, they also provided the content strategy as well. Headed by Laurie, they have the natural capability of becoming seamlessly an integrated part of your team. They are invaluable in planning sessions around content and bringing that alive on the web. I have no hesitation in recommending Laurie and truecontent or their work.
How we increased Visit Bay of Islands' organic by 400%
We work ongoing with Visit Bay of Islands to continually develop and promote the website content to maximise inbound traffic and generate online leads
1. Increase in monthly organic traffic from 879 at website launch in January 2017 to 4,674 in January 2018 (400% increase)
2. Total organic traffic for 2018 is already double that of 2017
3. Online leads due to organic search in 2018 are already 1300% higher than for the whole of 2017
Why we're the best at what we do
We’re not just a content marketing agency. And we’re not just an SEO agency. We mesh the most important aspects of content research, creation and promotion with technical and on-page SEO to maximise organic search engine traffic, content engagement and conversions.
1. Experts in creating content that attracts and converts.
Content that performs begins with research. Understanding who your customers are, what makes your products and services different, and how they are uniquely placed to help your customers is key to converting.
Most businesses tend to stop here. We go a step further by understanding what your prospects are searching for in Google ensuring we create content that addresses their needs at each step of the sales process.
2. Experts in understanding how Google works.
Google’s algorithm is constantly changing, and we pride ourselves on staying up to date on what works and what doesn’t.
- Create in-depth content that demonstrates expertise, authority and trust (EAT)
- Ensure a high quality mobile experience so we can succeed when Google moves our websites onto the mobile-first index
- xIncrease user engagement with content to take advantage of how Rank Brain prioritises websites in the SER
- Use structured data to leverage SERP Features for high ranking keywords Build brand trust and topical authority by combining link building with marketing, PR campaigns and content marketing.
We would definitely recommend truecontent to any company looking for the next level of SEO consultantation.
Andrew Wells, Tourism Business Owner (formally Marketing Director, MoaTrek NZ Ltd)
Get in touch for a no-pressure chat
We understand that it’s a big decision to figure out whether to invest in SEO and Content Marketing. So, how about this? Get in touch to have an informal chat and we’ll help you figure out your options. We won’t ‘sell’ to you and there’s no pressure.
Laurie Turnbull, Managing Director
2 Beresford Square
Phone: +64 (0) 21 023 95708