First Light Travel
First Light Travel is a well-established tourism company that offers, primarily, customizable self-drive tours throughout New Zealand. Their most important market is the USA.
They approached us in 2016 midway into a website redevelopment project. Our objective was to ensure that the new website was technically sound from an SEO perspective and, crucially, to ensure they didn’t lose any of the traffic they had spent years building.
What we did
- Worked closely with the external website development team to ensure that the new website was technically sound for SEO
- Mapped out the entire site structure and managed the website migration from start to finish to ensure no traffic was lost
- Developed and executed a content marketing strategy that focused on highly targeted, in-depth informational content
- Increased their monthly organic traffic by 72% in the first 12 months (increasing to 120% after 2 years).
- Online leads due to organic search grew by 35% in 2017 and 200% in 2018
Expertly crafted content that drives traffic, engagement & leads
With truecontent’s help we have increased organic search engine traffic by 100% and bookings have doubled.
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