Tired of publishing content that doesn't seem to do anything? Partner with us and we'll help you use your content to attract new visitors, keep them on your site and convert them into paying customers. Take your website to the next level.

Grow your business with truecontent

Most businesses don’t leverage the full potential of their website content. We are experts at creating website content that attracts traffic from search engines, engages visitors and converts them into paying customers.

So, stop publishing content that adds nothing to your bottom line and start growing your business with truecontent.

True Content - Content Marketing

Content Marketing

Well planned and executed content is one of the most effective ways of attracting potential customers and building a profitable relationship. We understand what your audience needs at each stage of the sales process and craft the right content to move them from the researching phase through to a transaction or lead.

Find out more about our Content Marketing service.

True Content - SEO

Search Engine Optimisation (SEO)

We’re a full service SEO consultancy that specialises in creating and promoting content that will drive more visitors to your website from Search Engines. Think of it as Marketing using Search Engines. More visitors equals more opportunities to convert and increased revenue for your company. (We’re also really good at the technical stuff too!)

Read more about our SEO service here.

True Content - Training

Content Marketing & SEO Training

Often, to get the most from your SEO or Content Marketing budget it pays to have some level of internal training. We know how to train your people so you can get the best outcomes from your agency partner or, if you’re an agency, build up the skills of your SEO team.

Find out more about our training service here.

The Perfect Agency Partner


We work with many of NZ’s top agencies on a day-to-basis. Whether we’re representing your agency in a client-facing role or helping you deliver a top draw content marketing or SEO service from behind the scenes, we’ll deliver results from day one.

As a full service agency, we can manage the entire process on your agency’s behalf, supplement the services that you need to outsource or just help up-skill your team.

Find out more about our agency offering.

We're great at what we do but don't just take our word for it

  • Laurie and his team at truecontent provided SEO consultation throughout our recent website redevelopment project. Their expertise has proven invaluable as we were not only redesigning the site but also re-platforming and moving domains! truecontent's knowledge of technical SEO has ensured a smooth site migration - a critical business requirement as we move into our busiest period of the year. Their expertise in keyword topic research and content marketing has ensured we hit the ground running with a solid content foundation. We would definitely recommend truecontent to any company looking for the next level of SEO agency.

    Andrew Wells
    Andrew Wells Tourism Business Owner (Formally Marketing Director MoaTrek NZ Ltd)
  • We hired truecontent to conduct a thorough SEO audit of our website and provide recommendations for how we could develop a long term Search and Content Marketing strategy. The main thing that stood out was how their recommendations reflected the changes in how Google ranks websites. It wasn't just a list of keywords, rankings and meta data! Based on their review, we decided to completely overhaul the site rebuilding it from the ground up. Laurie and his team managed the website design and build process from start to finish and we now have a solid platform that we intend to build on over the coming months. We couldn't be happier with the outcome. Their expertise in SEO and Content Marketing is second to none and I would highly recommend their services.

    Mike Murphy
    Mike Murphy Mike Murphy, Sales Manager, Intercity Group Ltd (NZ)
  • I have had the pleasure of working with Laurie at truecontent for a number of years. Throughout my various agency roles in Digital Marketing, whenever I have needed an expert in SEO or Content Marketing to assist my inhouse teams, I have called Laurie. He is incredibly knowledgeable with a wealth of agency and client-side experience which is very valuable when working with our enterprise clients. He effortlessly integrates with my team; he has even been client-facing on a number of occasions - that's how much I trust him! He is also one of the very few SEOs who can talk knowledgeably about content marketing and who understands the broader marketing context within which SEM needs to exist. If you are looking for a switched-on, highly experienced white-hat SEO specialist, you should definitely give Laurie a call.

    Forsyth Thompson
    Forsyth Thompson Formally Head of Performance Media at PhDIQ

Who We've Worked With

How we increased Visit Bay of Islands' organic traffic by 400%

Visit Bay of Islands

We work ongoing with Visit Bay of Islands to continually develop and promote the website content  to maximise inbound traffic and generate online leads


1. Increase in monthly organic traffic from 879 at website launch in January 2017 to 4,674 in January 2018 (400% increase)
2. Total organic traffic for 2018 is already double that of 2017
3. Online leads due to organic search in 2018 are already 1300% higher than for the whole of 2017

truecontent’s knowledge of technical SEO has ensured a smooth site migration – a critical business requirement as we move into our busiest period of the year. 

Andrew Wells, Marketing Director, MoaTrek New Zealand Group Tours

Guides & Resources

Do you want more organic search engine traffic, leads and sales? Well, watch this space!

We’ll have some free resources for how to get more from your content marketing and SEO, very soon.

Why work with truecontent

We’re not just a content marketing agency. And we’re not just an SEO agency. We mesh the most important aspects of content research, creation and promotion with technical and on-page SEO to maximise organic search engine traffic, content engagement and conversions.

1. Experts in creating content that attracts and converts.

Content that performs begins with research. Understanding who your customers are, what makes your products and services different, and how they are uniquely placed to help your customers is key to converting.

Most businesses tend to stop here. We go a step further by understanding what your prospects are searching for in Google ensuring we create content that addresses their needs at each step of the sales process.

2. Experts in understanding how Google works.

Google’s algorithm is constantly changing, and we pride ourselves on staying up to date on what works and what doesn’t.

  • Create in-depth content that demonstrates expertise, authority and trust (EAT)
  • Ensure a high quality mobile experience so we can succeed when Google moves our websites onto the mobile-first index
  • Increase user engagement with content to take advantage of how Rank Brain prioritises websites in the SERP
  • Use structured data to leverage SERP Features for high ranking keywords
  • Build brand trust and topical authority by combining link building with marketing, PR campaigns and content marketing.

Get in touch for a no-pressure chat

We understand that it’s a big decision to figure out whether to invest in SEO and Content Marketing. So, how about this? Get in touch to have an informal chat and we’ll help you figure out your options. We won’t ‘sell’ to you and there’s no pressure.

Contact Info

Laurie Turnbull,  Managing Director

2 Beresford Square
Phone: +64 (0) 21 023 95708

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

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